All you want to know about our brand and our products
The BrandCosmetics 27
Cosmetics 27 is a line of natural skincare products that specifically target skin regeneration and health. The formulas are all centered on the power of Centella Asiatica, our signature plant with incredible resources, also known as the "longevity plant". The natural formulas are carefully and specifically prepared to provide significant results, validated via efficacy tests.
Our products are natural (84% to 100%). Their formulas are made from plant-based extracts. They contain no parabens, no phenoxyethanol, no petrochemical derivatives, no silicones, and no mineral oils. Our products undergo rigorous tolerance, safety and efficacy tests. They are not tested on animals.
We comply with our own specific formulation charter which evolves according to innovations, studies and research on natural products. Our purpose is to provide safety and the highest level of skin tolerance and efficacy.
Michèle Evrard has worked in the cosmetic industry for more than 20 years, with a strong emphasis on product development. She inherited this passion from her studies in pharmacy, which gave her a taste for research and pharmaceutical preparations that provide targeted and personal treatment. Michèle Evrard creates effective, "authentic", ethical, uncompromising products which combine technology and innovation with the tradition of compound preparations.
In 2002, when trying to "erase" a scar from her skin, she discovered the repairing virtues of Centella Asiatica. This was a revelation: the plant contains a superior cosmetic dimension, capable of fulfilling the demanding criteria of comprehensive regenerating and anti-aging treatments. Cosmetics 27 products, genuine re-balancers of skin tissue, have been designed around the powerful properties of Centella Asiatica, the products signature plant also known as the "longevity plant".
The treatment of the skin is focused on key needs: moisturizing, repair and, with age, correction. Cosmetics 27 are natural "cosmeceutical" skin care products with tried and tested efficacy which target these needs.
M.E. SkinLab defines a cosmeceutical product as a cosmetic product inspired by traditional pharmaceutical preparations in terms of formulation as well as intended actions. Cosmetics 27 are not simply cosmetics; they are genuine treatments enhancing the skin's beauty.
According to Michèle Evrard's philosophy, the skin does not adapt to the product, the products adapt to what the skin wants or needs. It is therefore important to learn about the skin, understand and feel the skin so as to prepare and use the products in “made to measure” preparations (blends).
Cosmetics 27 are designed to work together in a complementary, synergistic and modular manner. The combination of product formulas is intended to be greater than the sum of their parts. The products' actions are maximized and the results are optimized. Every product can become an "ingredient" from which you can create your own tailor-made preparation.
How can I choose my preparation 27?
We feature 10 preparations on the e-shop which best respond to universal basic needs for the skin; you can find them in the section “the Preparations” in the menu “e-shop”. Those preparations are only suggestions that can be adapted for daily and evening skincare. While the combinations are infinite, their creation is a fairly simple process as the mixtures and dosages are limited to 2 or 3 products at the most. The mixtures and dosages can be learnt relatively intuitively.
You have access to a personalized diagnostic on our homepage that will help you to choose the suitable products for your skin needs.
How to make a bespoke preparation?
The story of M.E. SkinLab started with the launch of Baume 27 in September 2009.
Michèle Evrard has worked with cosmetics experts and scientists to finalize the exceptional formula of Baume 27. The figure 27 is closely linked to the creation of Baume 27, the first product in the Cosmetics 27 range. The original formula contained 27 active ingredients including the patented complex with three Centella Asiatica extracts.
The figure 27 has become the iconic figure of the brand. Only the Baume 27 contained 27 active ingredients.
All the formulas are thought and conceived by Michèle Evrard, pharmacist by training and founder of the brand, in coordination with our laboratory. The products are 100% made and manufactured in France with high quality standards.
Let’s talk about preservatives in cosmetics
Cosmetics 27 formulas are based on natural ingredients and don’t contain any paraben, phenoxyethanol, silicone, mineral oil or artificial coloring.
A paraben is a component with antibacterial and anti-fungal properties that are used as preservative in cosmetics, food and other products.
In 2010, the use of parabens was controverted because of its potential action on the receivers of oestrogens, inducing a possible action on fertility and on depending oestrogens tumors, such as the breast cancer. Nowadays, the side effect of parabens have not been scientifically proved. Yet, it remains the universal preservation system and the most used worldwide. Some parabens have been removed from the list of authorized ingredients in cosmetics. The cosmetic industry has substantially reduced the number and the concentrations used in products or even eliminated the use of parabens. Those that are still used by the industry are authorized by Cosmetic regulation.
Cosmetics 27 formulas are conceived with natural ingredients and are phenoxyethanol free.
Phenoxyethanol is an aromatic glycol either used in dermatological products such as skincare and sun cream for its preservation and solvent properties.
Responses for all
Cosmetics 27 products are intended for everyone.
They are equally suitable for women (originally designed for them!) and men. They can be used for all skin types and colors. While our tests are conducted on Caucasian skin, our loyal customers around the world are the best testimony of their efficacy on all skin types.
Responses for all needs
At all ages and in every season, our skin mirrors our health. It expresses our general condition, beyond its physical role, reflecting everyone's balance or imbalance.
The skin is a living organ that reacts to everything around it and everything it experiences. Exogenous factors such as climate, temperature, humidity or dryness, air conditioning, confined spaces and any treatment combined make our skin react, adapt or otherwise. Endogenous factors such as stress or food are also causes which affect the skin's health, quality and general condition. It therefore appears that the skin and its needs are constantly changing, which justifies our approach of adapting the skin care products to a specific need of the skin.
The unique concept of The preparations provides adapted solutions to the skin's changing needs (see Preparations section in the e-shop).