The story

Michèle Evrard, pharmacist and skincare expert, worked for more than 20 years in the beauty industry. 

After undergoing several knee surgeries and searching to heal her scars, she discovered the incredible scaring and regenerative virtues of Centella Asiatica.
 

This was the start, in 2003, of her studies on skin regeneration that led to her first formula, Baume 27.

Working with scientists, biochemist and lab technicians, she selected three purified, natural extracts of Centella Asiatica, [Madecassoside, Asiaticoside and Asiatic Acid] to create the CICA-MA2® Complex, which was the beginning of the brand creation, initiated by the iconic Baume 27. The Baume 27 formula extensive testing concluded to remarkable skin repairing and regeneration activity resulting in a restructuring of the skin tissue and reinforcement of the protective barrier. 

The French leading edge

Cosmetics 27 is proudly conceived, formulated, produced in France.

We root our standards and quality in the long history and French Beauty “savoir faire“.

The French Beauty industry, remains at the peak of innovation and performance, among the most advanced in the world.

In our permanent quest for ecoresponsibility improvement, we source 80% of  ingredients, packaging and services in France and Europe. We are commited to reducing our impact on the environment.

The research

About regeneration

“Regeneration defines all processes of reparation in which an organ or a tissue regains his integrity.

Our body has an incredible biological power. Unsuspectedly, most of our organs constantly renew themselves by eliminating old or dead cells, replacing them with new ones in order to stay in an optimal state of balance. 

Our skin loses millions of cells a day that are permanently renewed identically thanks to the mechanism of cellular division. 

A skin cell has a life span of 3 to 4 weeks, every 27 days or so, a new layer of skin cells is reformed. 

That is why light scratches and small wounds heal spontaneously. Skin ageing can be considered as a form of wounding.

As we age, stem cells can no longer maintain a normal skin renewal, thickness, strength and functions. This is also a consequence of the many aggressions to our organism and our skin. Our environments, lifestyles, exposure to UV, pollution and stress psychological states are all factors of inflammation and damage our inner regenerating capacities.

Helping the skin cells to improve, maintain and stimulate their regenerating capacities via natural processes and ingredients is the mission I have set out with my skincare line C27.” 

 

About GREEN-TECH FORMULAS


THE DIFFERENTIATING FACTOR 

The C27 formulas are our key asset.

As a pharmacist, Michèle Evrard grew a passion for formulation, pharmacology and toxicology. 

All three are key domains in making a good, safe and effective remedy. Her expertise in formulation technology provide highly potent  formulas that are “bio-mimetical”, in total affinity with the skin structure, and combine the best active ingredients to unique product  sensoriality and experience. 


GREEN-TECH

All ingredients are carefully selected and comply with our clean & green ingredients criteria (sourcing, sustainability, safety and efficacy). We research and use the latest innovation in natural or biotech derived ingredients. We use a minimum of 85% natural vegetal origin ingredients. 

Research and laboratory testing for each formula takes an average of two years to create effective, sensory and skin-friendly natural formulas. Only after this process, a formula will be validated.

All our products are tested for safety (toxicity, inocuity) with highest standards, after which they are tested for efficacy through clinical and consumer tests. Results and customers satisfaction are the final criteria before releasing a product on the market. 

The “C27 Formulation & Ingredients Black List” eliminates ingredients that we judge unnecessary or unhealthful for the skin and the planet. Our formula criteria & standards are uncompromising. We comply to the strictest international regulations.  Our products are cruelty free; they are not tested on animals. They are vegan friendly*. We care for efficacy as much as nature’s preservation. 

Learn more about our engagements and our formulation &Ingredients



ONGOING IMPROVEMENT                     

Michèle constantly works to improve the formulas. Wether for cleaner criteria, innovative ingredients, responsible sourcing , new laboratory technology , her goal is to deliver the highest product quality and performance .

“I work on natural, clean formulas with a single objective: results.

When it comes to skin care, that is what really matters.”

*excepted for the use of sustainable bees wax in Baume 27 and Pure 27.

“I work on natural, clean formulas with a single objective: results.
When it comes to skin care, that is what really matters.”

CICA-MA2 Complex

Centella Asiatica is an ancestral medicinal plant used in Ayurvedic Medecine for its regenerative  properties. Largely used all over Asia, Centella Asiatica is also known as “Longevity plant”.

The foundation of C27 lies in the plant powerful properties .Michèle Evrard combined the three  most potent purified extracts of Centella [asiaticoside madecassoside and asiatic acid ] and created  the CICA-MA2® Complex, C27’s ingredient.


The CICA-MA2® Complex is the very quintessence of the plant. It was clinically tested to reveal its  exceptional skin repairing, regenerating activity, along with anti-inflammatory and antioxidant benefits.


The CICA-MA2® Complex, alone and within the formulas, underwent extensive clinical ex vivo  tests  to validate its significant activity on the skin: regeneration of  the epidermis, significant effect collagen neosynthesis and GAG’s neosynthesis , restructuring on the dermo-epidermic junction. These clinical tests concluded to significant efficacy on the skin reparation and regeneration. Ultimately on its longevity. 


Every C27 formula is based on the power of Centella Asiatica and includes its extracts  under different forms and concentrations. All our products work synergistically, potentiating each other to empower the skin. 

What does empowering the skin mean? 

Provide the skin with all it needs to maintain, improve or stimulate its self-regenerating, self-protection and self-defense capacities; keep the skin healthy, glowing, toned, looking good & younger longer. We use exclusively the plant that grows in Madagascar. It is known for bringing a higher level of terpenes, the active molecules in CICA-MA2® Complex.

We use exclusively the plant that grows in Madagascar. It is known for bringing a higher level of terpenes, the active molecules in CICA-MA2® Complex.