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On November 20th, 2021, during the International Day of Children’s Rights at the Apprentis d’Auteuil Foundation Cosmetics 27 announced its wish to sponsor and support the Sandrata project in Madagascar. This project works to support 4 local associations in the care of the children who live in the streets of Antananarivo.
Michèle Evard, the founder of Cosmetics 27, and Lou Poisson, in charge of sponsorship at Apprentis d’Auteuil, talk about their new collaboration: the sponsorship of Apprentis d’Auteuil and the Sandrata project.
Lou, can you tell us more about the Apprentis d’Auteuil Foundation?
Lou : Apprentis d’Auteuil works for young people age 0 to 30 years old facing difficulties. It acts through shelter structures to help protect young children, education and training establishments to help prevent from school dropout, and throughout professional integration mechanisms to help young people who are far from the labor market to get back on the saddle and to help them get into work for the long run. It also provides support to struggling parent in order to prevent disruptions and family breakdowns.
What is Apprentis d’Auteuil doing internationally and more specifically in Madagascar?
Lou : Apprentis d’Auteuil uses its expertise to benefit local humanitarian associations in 31 countries in Europe, Africa, South-East Asia and Latin America. Together, they meet the needs of the children and young people struggling and vulnerable families, from living in the streets to their integration into society. In Madagascar, one of the poorest countries in the world, we work with 4 local associations that take action to improve the condition of street children in Antananarivo, most of whom have dropped out of school, survive by begging and are victims of violence.
Michèle, tell us about your sponsorship project
Michèle : The sponsoring and patronage project has been close to my heart since the launch of the brand. Sharing, helping and giving back are part of our core values. I am personally deeply committed to the cause of women, in particular the education of little girls and young women. On a broader basis, the matters related to children education are for me, along with health, fundamental issues for the future of our civilization and our planet. I was looking for the good timing and commitment project that was tuned with our mission. Through an acquaintance who understood my project, I was able to meet with the Apprentis d’Auteuil Foundation and the rest appeared clearly to us! The mission and the actions of this French Foundation, which also works internationally, matched our values in every possible way. One of the key factors was the assurance of the allocation and the use of the funds. This is one of the great strengths of the Apprentis d’Auteuil Foundation.
Why Madagascar in particular ?
Michèle : The issues regarding children condition are spread worldwide and we wish to focus our efforts where children are in a state of deprivation and extreme poverty. In addition, in our formulas, we use Centella Asiatica exclusively from Madagascar as this is the region that produces its best quality. Madagascar is an island rich with an abundance of exceptional vegetal resources. It therefore seemed fair to give back what we owe to this third world country where the greatest inequalities and a lack of access to education for children are the rule.
What will be the actual actions resulting from the Cosmetics 27 sponsorship?
Lou : Over time, the support of Cosmetics 27 will allow to participate in the financing of the care of young girls in one of the night shelters of our local partners’. It will also help fund the schooling of young children that are followed by the 4 associations. Their support translates into increased trust and, through communication actions, will also help raise awareness in their community regarding the difficulties these children are facing and our international actions.
Will this sponsorship last over time?
Michèle : It is obvious that our commitment is long term. We are delighted to collaborate with Apprentis d’Auteuil in order to be able to follow the progress of the different projects and to be able to actually help give access to education or the work place to young girls. The amount of money needed to allow young people to live in a better place, eat and access education are minimal. We hope to be able to follow their progress and, who knows, maybe see a young girl make her way towards the world of care or health! Everything we can contribute, beyond funds, we will try and make it available to the Apprentis d’Auteuil Foundation. We would like to communicate on the progress of the projects to raise awareness and rally our community, as it is the case during the Black Friday sales this year.
Operation Black for Good
This year, regarding the Black Friday event, we have chosen to join the Black for Good movement. The date, known for worldwide sales, is the perfect opportunity to initiate a shift of paradigm. We have decided to turn this excessive consumption period into a meaningful action by taking actual steps to help support a cause close to our hearts: the education of children. For every purchase on our website during the Black for Good period, we will donate the equivalent amount saved by our clients (20%) to Sandratra project conducted by Apprentis d’Auteuil in partnership with 4 associations in Madagascar that work for education, training access and street youth integration. Every purchase will support Apprentis d’Auteuil and these children.