Michèle Evrard studied pharmacy and worked for more than twenty years in the beauty industry as an expert on product development and marketing. After several knee surgeries, she discovered the incredible restorative and regenerating virtues that Centella Asiatica has on the skin. Amazed by the healing results that she witnessed on her own scar, she began her research and discovered that this medicinal plant, used in Indian Ayurvedic medicine and other South East Asian cultures for more than three thousand years, harbored a wealth of potent properties. She started to draft her own skin-healing formulations in 2007. She selected three naturally purified extracts of the plant – Madecassoside, Asiaticoside and Asiatic Acid – for the heart of her formula. These represented the very quintessence of the plant and possess exceptional skin repairing, regenerating, anti-inflammatory and antioxidant properties that have made the plant central in many Asian medicines and Ayurveda.

She then tested her formula for its repairing and regenerating efficacy. The significant results convinced her to patent her formula which then became Baume 27, launched in September 2009. The Cosmetics 27 line has been developing and growing ever since.