ABOUT US · OUR STORY
I don't promise to reverse aging. My aim is to help skin maintain its capacity to repair.
Michèle Evrard, Doctor of Pharmacy, founder of Cosmetics 27. More than 25 years in skincare formulation and R&D. Working on skin regeneration since 2009, long before longevity had its own shelf in beauty.
The pharmacist
A pharmacist's first question: what does it actually do and how?
Michèle Evrard trained as a Doctor of Pharmacy, with botany and medicinal plants as part of her studies. Pharmacy gave her the foundations she still formulates with today: dosage, ingredient safety, absorption and efficacy. It also gave her one rule she has never dropped: what you apply to your skin, or swallow, has a real effect on the body.
DOSE
Concentrations that mean something
Each active is dosed within the whole formula to produce a measurable effect, with tolerance as the limit.
TOLERANCE
First, be good to your skin
Every formula starts from a soothing, balancing base that respects the skin's barrier, its pH and its microbiota.
AFFINITY
A formula the skin recognizes
Biomimetic, lamellar emulsions that mirror the skin's own hydro-lipid structure. They blend with the surface layers, where the barrier, hydration and the skin's balance are decided.
ON AGING SKIN
Skin is never passive. It simply becomes overwhelmed.
Stress, pollution, UV, inflammation and lack of recovery pile up until its natural functions lose efficiency. The job is to help skin reset, rebalance and regenerate.
- CLINICALLY PROVEN
- MADE IN FRANCE
- Skin longevity
- Scientific expertise
“The body compensates remarkably well, until the day it no longer can. That is when dysfunction or aging sets in. And it is on the skin that this first becomes visible.”
THE FOUNDING PRODUCT
Baume 27
Baume 27 launches at Colette, Paris. Regeneration, not anti-aging.
She had planned to license the formula to a laboratory. But aesthetic doctors got there first, adopting it as a post-procedure balm. It was clearly far more than that: an exceptional daily repair treatment. To make it known, she launched it in September 2009 at Colette, in Paris.
Its name: Baume 27.
