THE SCIENCE OF SKIN LONGEVITY
Skincare built on skin biology. Designed for skin longevity.
THE EXPERTISE
THE EXPERTISE
Skin regeneration, not correction.
Every day, your skin runs a precise biological program. It renews its surface about every four weeks. It rebuilds its barrier after every aggression. It produces, maintains and recycles the proteins that give it structure. It calms inflammation once the threat has passed. And it does most of its repair work at night, on its own schedule.
Aging starts long before the first wrinkle. It is the slow decline of this program: renewal slows down, proteins accumulate oxidative damage, the barrier takes longer to recover, the internal clock drifts, low-grade inflammation settles in. The wrinkle is simply the moment it becomes visible.
Most anti-aging skincare responds with force: exfoliate harder, stimulate more, push the skin to perform. Over time, the skin adapts and responds less and less.
We do the opposite. We don't force the skin's mechanisms. We formulate to support them, so your skin keeps using its own capacities for longer.
This is what we call the skin's biological intelligence.
THE SCIENCE
Studying the proteome
We measure what our formulas do where aging starts: on the skin's proteins.
CICA-MA2®
CICA-MA2®: where our research began
CICA-MA2® is our signature complex of three purified molecules from Centella asiatica, combined in ratios and concentrations that don't exist in the plant itself.
THE SCIENCE
Research centered on Centella asiatica and on the skin.
Our research began with this regenerative plant and one question: which molecules help skin repair itself, and in what combination? The answer is the CICA-MA2® complex, an exclusive complex at the heart of the Baume 27 range, whose repair and regeneration properties were measured in clinical studies.
CICA-MA2®: where our research began
- Asiaticoside
- Madecassoside
- Asiatic acid
CICA-MA2® is our signature complex of three purified molecules from Centella asiatica, combined in ratios and concentrations that don't exist in the plant itself.
We tested multiple combinations before selecting the one with the strongest activity on skin proteins.
The original Baume 27 formula, built on this complex, was patented in France (FR 2932986). The formula has since undergone significant evolutions and advances.
CICA-MA2® is a registered trademark of Cosmetics 27.
Studying the proteome
We measure what our formulas do where aging starts: on the skin's proteins.
How we prove it
We measure regeneration where it starts.
Protein protection. We measure protein carbonylation, the oxidative damage behind skin aging, directly on human skin. It shows whether a formula protects the proteins that keep skin young.
Our formulas. They are tested for what your skin actually feels:
Hydration (corneometry)
Barrier strength (TEWL, transepidermal water loss)
Skin balance (pH)
Firmness and elasticity (cutometry)
THE DIFFERENCE
Formulas your skin recognizes.
C27 formulas are designed to work with the skin, not on it. They help maintain its balance (homeostasis), its quality and, over time, its longevity.
Biomimetic
Our formulas reproduce the skin's lamellar structure and its natural hydro-lipid layers. The skin barrier recognizes them, which helps active ingredients reach the areas where they are useful.
Bioavailable
Actives, concentrations and excipients are chosen together, so each formula delivers what the skin needs, where it needs it. We measure the results in clinical studies.
Sensorial
A formula only works if you want to use it. We spend as much time on texture as on the active formula itself.
THE LONGEVITY SECRET
Centella asiatica, the longevity plant.
Centella isn't an ingredient we add. It's the biological model we follow.
For more than two thousand years, Ayurvedic and traditional Chinese medicine have used Centella asiatica to repair skin. It is known as the "longevity plant." Today, its triterpenes (asiaticoside, madecassoside and asiatic acid) are among the most studied botanical molecules in skin research.
Hundreds of products put "cica" on the label. Few can tell you which form of the plant they use, how much of it, or why. We can.
