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Michèle started to work on her natural product concept long before it became a high market demand. In 2008, her idea was to develop and bring women (and men) visible results with the maximum amount of natural ingredients in both actives and excipients.* The challenge was not so much finding active ingredients but rather formulating with natural or green chemistry-produced excipients. They are non-active, yet extremely important for the attributes consumers expect from their products, like texture, feel, penetration, finish, scent, color and, most importantly, safety.

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Green chemistry is an emerging field that manufactures “chemical” products and ingredients through processes that use renewable, sustainable raw materials while eliminating waste and avoiding the use of toxic and hazardous reactants and solvents. It is setting out to be the next generation of “cleaner” chemistry, a science that remains indispensable in our lives and for our future.

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All our products are 100% made in France, from conception to shipment, with the majority of ingredients sourced right here in France. We pride ourselves on being part of the French Beauty industry, that pioneered the market and remains at the avant garde, as the most advanced, innovative, creative and qualitative in the world.

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